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Facebook vs. Twitter: Your CPA Firm’s Next Logical Marketing Focus?

By Guest Author On July 5, 2011 Under Success Secrets

I’m going to figure that you don’t need or want a talk on the marketing value of CPA sites and the internet. If you’re reading this you probably already use them. You may or may not, though, have already taken the next logical step and thought about the effectiveness of online social networking on sites like Facebook and Twitter. Here are a few pragmatic methods to help you decide where to concentrate your attentions. There is a stigma attached to these sites.

It’s true that most people look at social networking sites as frivolous, but this isn’t necessarily the case all across the board, and it isn’t an entirely bad thing. There are business oriented social business networks liked LinkedIn, sure, but the sites on the “social” end of the networking spectrum can still work for you. A lot of important deals get closed on the golf course, yes?

With Facebook and Twitter, scale is on your side. As of 2010, Facebook has over 500 million members and Twitter, around 190 million—compared to LinkedIn’s 80 million (no small number, mind you!).

The numbers are also telling. Where you might think most social networking is driven by teenagers, only about 11% in the 12-17 age bracket use Twitter, according to a survey put out by comScore. If Quancast’s estimates are correct more than 35% of their users are 35 or over. In plain English: there’s prospects in them there hills.

For the accounting industry I think it’s better to go with Facebook than twitter. Twitter has a larger base of business users, almost 6%, but only a small percentage report it as being effective. Facebook is better at targeting people’s interests, or “likes”. These can be used to target your efforts on users that are likely to respond.

Each service also has tools that make promotion easier.

Twitter uses hashtags. It also has desktop and smart-phone apps like TweetDeck that allow you to identify and connect with others with similar interests. For CPAs, you can search #CPA to get tuned into the conversation other CPAs are having. Facebook makes it easier. Just search for groups with appropriate interests and you’ll get access to plenty of other users. You’ll find tons of diverse groups with highly specialized interests. There are groups dedicated to start-up businesses, entrepreneurs, and just about every specific industry. You may also find some useful advice for running your business in groups dedicated to accounting. There’s health care for accountants, support groups, and firms that are shifting their business model to cloud computing.

This article isn’t comprehensive. There are lots of other ways you can use online social networking to build your firm. Just jump in. All it requires is getting out there and doing a little good old-fashioned networking. You won’t regret it. There’s no limit to the potetial contacts, and profits, to be had.

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